| Period | Advisor Strategy (Net of Fees) | S&P 500 Benchmark | Alpha |
|---|---|---|---|
| 1 Year — ending Dec 31, 2024 | +24.1% | +29.4% | -5.3 pp |
| 5 Year — annualized, ending Dec 31, 2024 | +16.8% | +15.9% | +0.9 pp |
| 10 Year — annualized, ending Dec 31, 2024 | +14.9% | +12.4% | +2.5 pp |
| Since Inception — annualized, Jan 2015 – Dec 2024 (10 years) | +14.9% | +12.4% | +2.5 pp |
All returns net of 1% annual management fee. Benchmark: SPY (SPDR S&P 500 ETF Trust), dividends reinvested. Annualized figures use geometric compounding. Net-of-fees return is the primary figure on this report. Note: 1-year alpha is negative (-5.3 pp); the full 10-year record is presented in its entirety per SEC Marketing Rule requirements.
Cumulative since-inception return (net): +299% vs S&P 500: +222%. $100 invested at inception became $399 (strategy) vs $322 (S&P 500).
Strategy maximum drawdown 8.8 percentage points lower than the S&P 500 benchmark (both measured during 2022 bear market).
Both series indexed to 100 at January 2015 inception. Linear scale.
This report presents the actual historical performance of account(s) managed by Financial Advisor John Doe (FINRA CRD# 0000000), Registered Representative and Investment Adviser Representative at Example Advisory Firm LLC. Performance is calculated from official custodian records using a Time-Weighted Return (Modified Dietz) methodology aligned with GIPS principles, and is presented net of fees. Returns for 1-, 5-, and 10-year and since-inception periods are shown ending December 31, 2024.
Risk disclosure: Past performance does not guarantee future results. All investing involves risk, including possible loss of principal. The strategy invests primarily in equity securities, which are subject to market volatility and may result in significant loss of capital. The 1-year return shown (-5.3 pp vs benchmark) reflects that the strategy underperformed its benchmark in 2024; the full 10-year record is presented in its entirety.
Returns are net of a 1% annual management fee. All figures in USD. Benchmark: SPY (SPDR S&P 500 ETF Trust), dividends reinvested. Net-of-fees return is the primary figure on this report; where gross returns are referenced, they appear with equal prominence for the same period and methodology.
Independently verified by ReturnSeal (Return Seal LLC) as a calculation check of the advisor's custodian data, using a GIPS-aligned Modified Dietz TWR methodology. ReturnSeal is not a registered investment adviser, broker-dealer, or compliance firm. This report is neither investment advice nor a statement that any regulator has reviewed or approved the performance shown.